



Case Study
Tasdir Growth
Product Designer
UX & UI
IoT
—Summary
Designing an Agtech solution for sustainable management of feeding, by a hydroponic production system.
For
With
When
Farmers & Feed mills in developing countries.
A multidisciplinary team including Agtech Engineers, Farmers, Entrepreneurs.
2020

01
Research
& Discovery
Feeding is a dominant
and sensitive concern for livestock farmers.

This scenario tends to increase especially where there's a feeding dependency on imported stocks, due to lack of resources & inaccessibility to
locally-grown fodder.
It affects negatively on:
Livestock Nutrition
& Health instability

Farm's Profits

Ecological Footprint


Kasem, 47
a dairy farmer, Jordan
Feeding dependency
01
Does my herd's food is good for them?
02
How can I save on feeding costs?
03
How long will it take until the next feed supply will arrive?
*
Kasem lives on his family's farm, with his wife and 4 kids.
Kasem has a cattle herd of 163 dairy cows. This summer he counted 12 more young calves to join the herd.
He produces & sells milk for 2 dairies in the local province.
02
Problem Definition
How might we enhance
livestock feeding management for off-grid farmers?
We utilized valuable research insights and on-going discussions with the target audience and potential end-users to focus our objectives.
Problem Definition >
03
Solution
Development
A Hydroponic fodder production system for off-grid growth.

Value Proposition >
-
Farmers can plan & manage livestock nutrition & feeding routines independently.
-
Improve and stabilize livestock health & produce.
-
Save on feeding costs
-
Operate efficiently.
-
Adopt a more eco-friendly feeding operation.
Product & UX Architecture, Sketching, Wireframing, Building Mockups & testing.
Solution Development >

How does it work?
An independent mobile
hydroponic system, powered by solar energy, is placed on the farm's site.

Farmers can always track & control their growth, by a simple digital interface.

Stable conscious feeding routines are increasing livestock health and the production yield. Farmers are fully in-charged of farm operations, resources & economics.
Sketching >
![]() | ![]() | ![]() |
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![]() | ![]() Dashboard main view | ![]() In-Trays Monitoring & Control |
![]() In-Trays Monitoring & Control |
![]() Welcoming | ![]() New Client Onboarding 01/02 | ![]() New Client Onboarding 02/02 | ![]() Current Client Onboarding |
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![]() System Dashboard Structured with drawers | ![]() New Load 01/02 | ![]() New Load 02/02 |
![]() Dashboard Sketch | ![]() Dashboard Sketch Progress Views: Gantt & List |
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Wireframing >
Components >
![]() | ![]() | ![]() | ![]() |
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