Case Study
Tasdir Growth
Product Designer
UX & UI
IoT
—Summary
Designing an Agtech solution for sustainable management of feeding, by a hydroponic production system.
For
With
When
Farmers & Feed mills in developing countries.
​
A multidisciplinary team including Agtech Engineers, Farmers, Entrepreneurs.
​
2020
01
Research
& Discovery
Feeding is a dominant
and sensitive concern for livestock farmers.
This scenario tends to increase especially where there's a feeding dependency on imported stocks, due to lack of resources & inaccessibility to
locally-grown fodder.
It affects negatively on:
Livestock Nutrition
& Health instability
Farm's Profits
Ecological Footprint
Kasem, 47
a dairy farmer, Jordan
Feeding dependency
​
​
01
Does my herd's food is good for them?
​
02
How can I save on feeding costs?
03
How long will it take until the next feed supply will arrive?
*
Kasem lives on his family's farm, with his wife and 4 kids.
​
Kasem has a cattle herd of 163 dairy cows. This summer he counted 12 more young calves to join the herd.
He produces & sells milk for 2 dairies in the local province.
02
Problem Definition
How might we enhance
livestock feeding management for off-grid farmers?
We utilized valuable research insights and on-going discussions with the target audience and potential end-users to focus our objectives.
Problem Definition >
03
Solution
Development
​A Hydroponic fodder production system for off-grid growth.
Value Proposition >
-
​Farmers can plan & manage livestock nutrition & feeding routines independently.
​​
-
Improve and stabilize livestock health & produce.
-
Save on feeding costs
​​
-
Operate efficiently.
​​​
-
Adopt a more eco-friendly feeding operation.
Product & UX Architecture, Sketching, Wireframing, Building Mockups & testing.
​
Solution Development >
How does it work?
​An independent mobile
hydroponic system, powered by solar energy, is placed on the farm's site.
Farmers can always track & control their growth, by a simple digital interface.
​Stable conscious feeding routines are increasing livestock health and the production yield. Farmers are fully in-charged of farm operations, resources & economics.
Sketching >
 |  |  |
|---|---|---|
 |  Dashboard main view |  In-Trays Monitoring & Control |
 In-Trays Monitoring & Control |
 Welcoming |  New Client Onboarding 01/02 |  New Client Onboarding 02/02 |  Current Client Onboarding |
|---|---|---|---|
 System Dashboard Structured with drawers |  New Load 01/02 |  New Load 02/02 |
 Dashboard Sketch |  Dashboard Sketch Progress Views: Gantt & List |
|---|
Wireframing >
Components >
 |  |  |  |
|---|---|---|---|
 |
Solution Prototyping >
Explore More Work >
