FitV

Case Study

Product Designer

UX & UI

—Summary

Personalized real-time training experience.

For

With

When

Independent +/ At-home Trainers.

A multidisciplinary team including Training experts, Engineers, and Entrepreneurs.

2020

01 Research

& Discovery

Physical activity has significant health benefits and contributes to preventing NCDs (Noncommunicable diseases) such as cardiovascular diseases, cancer & diabetes.

According to the WHO, 2018

Insufficient physical activity is one of the leading risk factors for death worldwide.

Globally, 1 in 4 adults is not active enough.

More than 80% of the world's adolescent population is insufficiently physically active.

Policies to address insufficient physical activity are operational in 56% of WHO Member States.

WHO Member States have agreed to reduce insufficient physical activity by 10% by 2025.

— WHO, 2018

Maya, 27

*

This is Maya.
She is 31, recently got married.
Lives in NYC. Works as a Customer Success Manager @Monday.com.
She is a super energetic and warm empathic person. Working all day from home is a struggle for her, hence she's striving to find the time and ways to be active, contact people, and utilize her physical vigor and energy.

This is Josh.
He is 33, Married +2. Lives in Boston. He works as BizDev @ BCG Digital Ventures. His passion lies in mobile tech development.

He loves sports games and is quite competitive. He's eager to play and to workout with his friends, he is the one to push his colleagues for sports challenges.