FitV

Case Study

Product Design • UX & UI

— Intro

Personalized real-time training experience.

For

Independent and at-home trainers.

With

When

2020

A multidisciplinary team including Training experts, Engineers, and Entrepreneurs.

Research & Discovery

01

Research

& Discovery

Physical activity has significant health benefits and contributes to preventing NCDs (Noncommunicable diseases) such as cardiovascular diseases, cancer & diabetes.

According to the WHO, 2018

Insufficient physical activity is one of the leading risk factors for death worldwide.

Globally, 1 in 4 adults is not active enough.

More than 80% of the world's adolescent population is insufficiently physically active.

Policies to address insufficient physical activity are operational in 56% of WHO Member States.

WHO Member States have agreed to reduce insufficient physical activity by 10% by 2025.

— WHO, 2018

Maya, 27

*

This is Maya.
She is 31 and recently got married. Lives in NYC. She is a customer success team lead in a large international tech company.
She is a very energetic and warm person. Working all day from home is a struggle for her, hence she's striving to find the time and ways to be active, interact with people, and utilize her physical vigor and energy.

This is Josh.
He is 33, Married +2. Lives in Boston. He works in business development for a digital marketing consultancy agency.

He loves sports games and is quite competitive. He's eager to play and work out with his friends, he is the one to push his colleagues for sports challenges.