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Case Study

Tasdir Growth

Product Designer

UX & UI

IoT

—Summary

Designing an Agtech solution for sustainable management of feeding, by a hydroponic production system.

For

With

When

Farmers & Feed mills in developing countries. 

A multidisciplinary team including Agtech Engineers, Farmers, Entrepreneurs. 

2020

 
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01
Research
& Discovery

Feeding is a dominant

and sensitive concern for livestock farmers.

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This scenario tends to increase especially where there's a feeding dependency on imported stocks, due to lack of resources & inaccessibility to 

locally-grown fodder.

It affects negatively on:

Livestock Nutrition

& Health instability

Farm's Profits

Ecological Footprint

Kasem, 47
a dairy farmer, Jordan

Feeding dependency

01

Does my herd's food is good for them?

02

How can I save on feeding costs?


03

How long will it take until the next feed supply will arrive?

*

Kasem lives on his family's farm, with his wife and 4 kids. 

Kasem has a cattle herd of 163 dairy cows. This summer he counted 12 more young calves to join the herd.

He produces & sells milk for 2 dairies in the local province.  

 

 
02
Problem Definition 
How might we enhance
livestock feeding management for off-grid farmers?

We utilized valuable research insights and on-going discussions with the target audience and potential end-users to focus our objectives. 

 

Problem Definition >

 
03
Solution 
Development

​A Hydroponic fodder production system for off-grid growth.

Value Proposition >

  • ​Farmers can plan & manage livestock nutrition & feeding routines independently. 

  • Improve and stabilize livestock health & produce.

 

  • Save on feeding costs

  • Operate efficiently.

​​

  • Adopt a more eco-friendly feeding operation.

Product & UX Architecture, Sketching, Wireframing, Building Mockups & testing. 

Solution Development >

How does it work?

​An independent mobile 

hydroponic system, powered by solar energy, is placed on the farm's site. 

Farmers can always track & control their growth, by a simple digital interface. 

​Stable conscious feeding routines are increasing livestock health and the production yield. Farmers are fully in-charged of farm operations, resources & economics.

Sketching > 

Dashboard main view

In-Trays Monitoring & Control

In-Trays Monitoring & Control

04

Welcoming

01/02

New Client Onboarding 01/02

02/02

New Client Onboarding 02/02

07

Current Client Onboarding

08

System Dashboard Structured with drawers

09

New Load 01/02

10

New Load 02/02

Dashboard Sketch

Dashboard Sketch Progress Views: Gantt & List

Wireframing >

Components > 

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< Prototyping & Iterating

02/02

New Client Onboarding 02/02